How systematizing chaos and team culture shape Performance Lab: Interview with the CEO
The structural growth of media buying teams requires a systematic approach to management, scaling, and traffic operat...
Expert Talks
Retention Strategies That Drive Conversions: Insights from the Stars Partners CEO
For affiliates, long-term profitability is closely tied to the strength of their retention funnel. Without effective ...
Feedback Culture as a strategic tool for growth and team management
In a company experiencing rapid growth, with diverse team structures and busy schedules, feedback stops being an “i...
What makes B2B content actually engaging: Insights from the Head of Marketing at Evoplay
The new guest of our Expert Talks series is Diana Larina, Head of Marketing at Evoplay. She shared her expert perspec...
A woman in the role of CEO in iGaming: is part of a new reality
Women’s leadership in iGaming isn’t just about holding a senior role in an industry traditionally dominated by me...
Between Structure and Initiative: a management approach at 1w from the Head of CPA
In this episode of Expert Talks, we spoke with Kirill, Head of CPA at 1w. This wasn’t a conversation about terminol...
Creative with a Local Accent: How the Production Team Builds Trust and Drives Engagement Through Content
We aim to truly immerse ourselves in the cultural context, mindset, and nuances of each region. We analyze how conten...
Product Management in a Fast-Growth Environment: An Interview with the Product Owner at Already Media
The role of a Product Owner might seem abstract — until you see it from the inside. In this Expert Talks interview,...
The Future of Work: Why AI Will Never Replace Humans
In a world where tools evolve faster than job descriptions can catch up, AI is no longer a trend — it’s becoming ...
How to Choose GEOs in 2025: Trends and Analytics
The iGaming market continues to grow despite increasing regulation and rising competition. In times of change, adapti...