Another important chapter in Already Media’s history is coming to a close. We grew in all areas — strengthening the team, running experiments, and testing different approaches. It was a year of conferences, industry awards, new partnerships, and the acquisition of a well-established media project. Some moments required reassessment and change. We reviewed our markets, fine-tuned internal processes, and strengthened our presence in new regions.
iGaming is a bold industry, and challenges are part of the game. Some hypotheses worked in our favor, while others taught us valuable lessons that we still need to build on. Now, we want to reflect on the year honestly and openly.
Recognition and industry impact
Let’s start with the highlights. We continue to receive strong industry recognition and win awards at major ceremonies. This year, Already Media entered the Top 20 most influential affiliate companies worldwide for the first time, ranking 17th in the EGR Power Affiliates 2025 list. We also received a Bronze award in the Sports Affiliate of the Year (Latin America) category at the SBC Awards and won the Affiliate Leader Awards.
These achievements are the result of a consistent PR strategy that strengthens our brand’s position within the industry and the wider digital community.
One of the most significant deals of the year was the acquisition of Live Casino Comparer — a trusted and well-known project with its own author, loyal audience, and unique history. The deal was complex, but fully worth it. Today, the team has a strong asset with significant potential, and we intend to maximize its value.
There were also other notable partnerships that we are not yet ready to announce publicly. Still, these partnerships provided invaluable experience and opened new avenues for future growth
PR and brand awareness
Throughout the year, we consistently strengthened the brand’s PR presence, shaping the image of a recognizable and respected market player. Looking back, we can confidently say it worked. Already Media was regularly featured across industry media, including news outlets and expert columns.
In total, we launched over 40 collaborations, including interviews, expert comments, special projects, and partner integrations.
Our team was equally active offline, attending 9 major international conferences and events, including SiGMA Rome, iGB London, Conversion Conf, Gaming Club Conference Malaga, Affhub, and others. If we didn’t get a chance to meet in person this year, we definitely will. Keep an eye on our calendar and social channels.
We further increased our offline visibility by sponsoring a themed photo zone at one of the conferences. It quickly became a focal point for attendees and helped reinforce the brand’s visual recognition.
Internal PR initiatives and content experiments also played a major role. Through Expert Talks and Point of View, we published dozens of interviews with team members and invited partners, amplifying the company’s voice within the industry.
Additionally, we launched our first YouTube podcast, in which guests discussed key red flags for C-level executives and the nuances of iGaming corporate culture.
Team growth
In 2025, over 130 people joined Already Media. Today, our team has grown to include 370+ employees, setting a new record for the company.
Rapid growth makes preserving team spirit more challenging, so the HR department has focused on increasing informal interactions. Throughout the year, they organized over 15 online and offline corporate events in various locations around the world.
Special attention was given to mental health. We launched a four-part webinar series on burnout, stress, and emotional resilience; introduced AI training programs; and ran internal contests and activities that attracted from 30 to 250 participants.
Key takeaways and outlook for 2026
Our main takeaway: trust, but verify. Unfortunately, cases of unreliable partnerships are still common in the market.
We have encountered several such situations ourselves and have even addressed one of them publicly. Sadly, these are far from isolated incidents.
The industry still often operates on “trust,” while true transparency on both sides remains inconsistent. The way partnerships are built can lead to very different outcomes. As a result, in 2025 we became more selective, more cautious, and more principled in some decisions. This approach may evolve over time, but for now, it’s necessary.
So, what will 2026 bring? New opportunities paired with uncertainty. On the one hand, we’ll continue to navigate SERP volatility through constant experimentation and new solutions. On the other hand, we’ll need to keep pace with the market’s rapid dynamics.
One thing is clear: the industry is entering a more mature phase. The era of “easy money” is ending, and unique expertise is becoming increasingly valuable. The competition for skilled and ambitious professionals has already begun, and the talent shortage will only intensify.
At Already Media, we have 100% confidence in our team. Together, we’ll continue to move forward toward new victories.
